When Victory Becomes Defeat: The OmniSense Story
A Strategic Cautionary Tale About Timing, Trust, and the True Cost of Going It Alone Building Something from Nothing Picture this: A groundbreaking smart home monitoring company launches on Amazon in September 2024. Unlike most products that can model themselves after existing competitors, OmniSense Technologies faced a unique challenge—they were creating an entirely new market […]
Why E-commerce Content Syndication Is Not The Answer
As more and more marketplaces come online, content syndication has become increasingly prevalent, and as an online seller it may be tempting to utilize it as a way of reaching more buyers. Some studies estimate that up to 29% of all online content is duplicate content, with a significant portion being intentionally syndicated across major […]
Amazon Strategy That Works: Launching A New Product With The Right Content
Amazon Product Launch Checklist – Rachel’s Version These days there are many formulas for getting a product up for sale on Amazon. Ranging from very basic to way-too-complicated, and everything in between, there are myriad ways to get it done. But as with most things on Amazon, if you want fast results, and real success, […]