When Victory Becomes Defeat: The OmniSense Story
A Strategic Cautionary Tale About Timing, Trust, and the True Cost of Going It Alone Building Something from Nothing Picture this: A groundbreaking smart home monitoring company launches on Amazon in September 2024. Unlike most products that can model themselves after existing competitors, OmniSense Technologies faced a unique challenge—they were creating an entirely new market […]
How To Grow As A Cash-Limited Company
At some point, probably many points, all businesses are faced with the question of how to grow profitably. What’s the right next move? What does it really mean to “grow your business?” The mind immediately goes to “make more sales”, but it’s more nuanced than that, especially when it comes to cash. If you have […]