Erosion Audit Scorecard — Troveres

Free Self-Assessment · 20 Minutes

Your account is bleeding.
Your dashboards are lying.

By the time you feel it, it's been bleeding 12–18 months.

Buy Box, ad trust, organic rank — they break down together.

The dashboards won't surface it. Not until it compounds into your P&L.

What's the scorecard going to find in your account?

12 Dimensions 11-page PDF Built for $1M+ Brands

Get the Scorecard →

Twelve places your agency isn't looking.

Each dimension is a known erosion pattern Troveres has diagnosed across $1M+ Amazon brands. Dashboards aren't built to surface any of them — by design.

Dim · 01|Buy Box

Hijackers on your hero ASIN's Buy Box.

Unauthorized sellers undercutting you while customers find them, not you.

Dim · 02|Suppression

Top sellers quietly going “currently unavailable.”

Hidden suppression on secondary ASINs that compounds for 90+ days before anyone notices.

Dim · 03|Ad Trust

Amazon decided your ad spend stops compounding.

The trust signal that decides whether you scale — or just bleed budget at the same ACoS.

Dim · 04|Organic Rank

Organic rank dying. Ad spend hides it.

Sustained decay on a shrinking keyword pool. Newcomers ranking on terms you used to own.

→

Sound familiar yet?

Dim · 05|Branded Terms

Competitors paying for your branded keywords.

You're now spending to defend a name you built.

Dim · 06|Subscribe & Save

Subscribe & Save bleeding, not earning.

Real contribution margin against actual LTV — not the first-order math finance is showing you.

Dim · 07|Catalog

Parent-child mess. Orphan ASINs. Merge damage.

Review damage that survives every catalog merge — and your team can't see it from the front-end.

Dim · 08|Cannibalization

Your variants are cannibalizing each other.

Splitting impressions on the same revenue keywords — your catalog competing with itself.

→

How many of these are running silently right now?

Dim · 09|Backend Search

Backend search terms quietly throttling discovery.

Stale terms and character-limit violations choking organic without anyone touching the listing.

Dim · 10|Reviews

Thousands of reviews aren't saving you.

Recent velocity beats historical volume in the algorithm — your moat isn't what your team thinks.

Dim · 11|A+ Content

A+ deployed but never actually tested.

Deployed once, never refreshed, never measured against your real revenue ASINs.

Dim · 12|Brand Registry

Brand Registry enrolled but lying dormant.

The tooling that catches hijackers is the tooling most brands leave switched off.

→

Your team isn't missing things. The dashboards are.

What this is actually costing you.

Proprietary benchmark data from forensic engagements across mid-market Amazon brands. The numbers are not encouraging.

32%

Median revenue decline
at detection

2.4×

Cost growth per quarter
of delay

22mo

Median detection lag
for S&S erosion

Each quarter of undiagnosed damage costs 2.4× the quarter before.

Trust signals, organic rank, competitive position — they break down together.

By the time it shows up in revenue, you're 4–6 quarters late.

How many quarters in are you?

If any of this sounds familiar.

The scorecard is built for operators who already suspect something. The instinct is usually right — but the language isn't there yet.

Sales are sliding. “Seasonality” isn't cutting it anymore.

ACoS looks fine. TACoS tells the truth.

Your agency keeps “optimizing.” Account keeps shrinking.

Want to know what they're missing?

Something's eating your account. You can't name it.

You stopped trusting the dashboards months ago.

This isn't a marketing checklist.

It's the same diagnostic Troveres runs on paid engagements.

Twenty minutes. Twelve dimensions. One real score.

Your score won't flatter you. That's the point.

Get the scorecard.

Enter your details. PDF unlocks instantly — yours to download right away, along with the full benchmark dataset.

The same twelve-dimension framework Troveres applies in paid forensic engagements.

Twenty minutes. One number. The truth about your account.

Download the scorecard

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