What Your Amazon P&L Isn’t Telling You: A Forensic Breakdown
Most brands believe their Amazon P&L tells the full story of their profitability, but often, it doesn’t. There are line items hiding in plain sight, costs misattributed across categories, and margin leaks that only show up under forensic scrutiny. The quarterly number your team presents to the leadership committee is, in nearly every case we […]
Why Your Amazon Business Is Bleeding Money — And Why Your Last Agency Didn’t Find It
You’re staring at an Amazon P&L that doesn’t make sense. Revenue is flat or falling. Ad costs keep climbing. Your margin is eroding in places you can’t quite name. And none of it tracks with the work that’s supposedly being done on your behalf: the keyword refreshes, the new images, the dashboards, the monthly calls […]