When Victory Becomes Defeat: The OmniSense Story
A Strategic Cautionary Tale About Timing, Trust, and the True Cost of Going It Alone Building Something from Nothing Picture this: A groundbreaking smart home monitoring company launches on Amazon in September 2024. Unlike most products that can model themselves after existing competitors, OmniSense Technologies faced a unique challenge—they were creating an entirely new market […]
Why E-commerce Content Syndication Is Not The Answer
As more and more marketplaces come online, content syndication has become increasingly prevalent, and as an online seller it may be tempting to utilize it as a way of reaching more buyers. Some studies estimate that up to 29% of all online content is duplicate content, with a significant portion being intentionally syndicated across major […]
The Art Of Amazon Appeals (Part 4 of 4): When You’re The Victim
It’s a nightmare scenario that has befallen many – too many – Amazon sellers and brand owners: the dreaded account shutdown email. Titled simply “Your Amazon.com Selling Account”, no matter the perceived transgression, this cryptic email offers little of use in terms of what happened and how to reconcile the issue. It’s the seller’s responsibility […]
The Art Of Amazon Appeals (Part 3 of 4): Supply Chain Due Diligence
It’s a nightmare scenario that has befallen many – too many – Amazon sellers and brand owners: the dreaded account shutdown email. Titled simply “Your Amazon.com Selling Account”, no matter the perceived transgression, this cryptic email offers little of use in terms of what happened and how to reconcile the issue. It’s the seller’s responsibility […]
The Art Of Amazon Appeals (Part 2 of 4): Why We Don’t Do New Client Reinstatements
It’s a nightmare scenario that has befallen many – too many – Amazon sellers and brand owners: the dreaded account shutdown email and subsequent appeals process. Titled simply “Your Amazon.com Selling Account”, no matter the perceived transgression, this cryptic email offers little of use in terms of what happened and how to reconcile the issue. […]
The Art of Amazon Appeals (Part 1 of 4): Five Crucial Understandings
It’s a nightmare scenario that has befallen many – too many – Amazon sellers and brand owners: the dreaded account shutdown email and subsequent appeals process. Titled simply “Your Amazon.com Selling Account”, no matter the perceived transgression, this cryptic email offers little of use in terms of what happened and how to reconcile the issue. […]
Boost Sales & Loyalty With Amazon Brand Tailored Promotions & Coupons
It’s no secret that special deals and promotions tend to motivate shoppers to take action. And offers that are reserved for certain customers only, are often highly effective at driving first time purchases and fostering that all-important customer loyalty as well. According to Capital One Shopping, in 2022, 177.9 million US consumers (around 68.2 percent […]
Why You Need An Ecommerce Marketing Agency Help To Grow Your Amazon Brand
Managing A Massive Marketplace With over 300 million active users and a reputation for convenience and reliability, it’s easy to see why, for over 50 percent of online shoppers, Amazon is often the first stop. For brands, this means access to an enormous audience – which is both an opportunity and a challenge. While the […]
How Amazon’s Inbound Placement Service Fees Affect Your Bottom Line, And What You Can Do About It
As with any ecommerce platform, on Amazon, fees are an unavoidable fact of life. And if you don’t have a strategy around how to minimize or possibly even eliminate some of these fees, they can easily swallow up any profits you may have otherwise enjoyed. One of the more obvious areas to use caution where […]
How To Grow As A Cash-Limited Company
At some point, probably many points, all businesses are faced with the question of how to grow profitably. What’s the right next move? What does it really mean to “grow your business?” The mind immediately goes to “make more sales”, but it’s more nuanced than that, especially when it comes to cash. If you have […]