The Iceberg Principle: Why the Most Important Amazon Work Is the Work You Don’t See
As it happens, the first several months of a Troveres engagement may look (from the outside) like not much is happening. No campaign overhauls, weekly change log full of bid adjustments, or frantic listing rewrites sent over for approval. A founder who has worked with two previous agencies might glance back at month two and […]
How to Make an Amazon Agency Work for You
This is the companion piece to “How to Evaluate Whether Your Amazon Agency Is Actually Working.” Part One asked whether the agency is doing the right work. Part Two asks whether the conditions exist for any agency to do the right work at all. How to Make Your Amazon Agency Really Work Part One of […]
How to Evaluate Whether Your Amazon Agency Is Actually Working
The monthly agency report is thirty slides long. The dashboards are color-coded. The ACOS chart is trending in the right direction. And yet the brand’s overall Amazon margin keeps sliding in the wrong direction. Activity is everywhere. Outcomes are nowhere. Most established brands aren’t asking whether their Amazon agency is working hard. They can see […]