Profit vs. Protection: My Take on Amazon’s CPSC Lawsuit Showdown
By Rachel Johnson Greer A March 2025 lawsuit filing involving Amazon.com and the Consumer Product Safety Commission (CPSC) represents more than just a legal battle. This is a turning point for online consumer safety and an attempt to set a dangerous precedent. What the Lawsuit is About Amazon is suing the CPSC over a 2021 […]
Trump’s Tricky Tariffs: My Perspective
By Rachel Johnson Greer All this talk lately of Trump and his tariffs has not only reignited debates about American manufacturing and international trade, it has reignited my disdain for the “reality TV” approach to governance used by the President. As a small business owner who experienced the direct (negative) impact of Trump’s policies the […]
How AI is Reshaping Content Marketing After Decades of SEO Status Quo
Since the early 2000s, content marketing has involved a fairly straightforward and reliable strategy that looks something like this: This approach has been so effective that entire marketing technology ecosystems and careers have been built on it. But lately the effectiveness of this model has been shifting – noticeably – leaving some marketing professionals wondering […]
Opinion: Jeff Bezos’s Real Legacy Is The Most Unique Corporate Culture On Earth
By: Rachel Johnson Greer Even though I officially left Amazon for the last time in 2017, to this day I reflect on what made Amazon special during my time there, and what Jeff Bezos’s true genius was as a leader. While many focus on Amazon’s massive success or its various product launches, to me his […]
Why E-commerce Content Syndication Is Not The Answer
As more and more marketplaces come online, content syndication has become increasingly prevalent, and as an online seller it may be tempting to utilize it as a way of reaching more buyers. Some studies estimate that up to 29% of all online content is duplicate content, with a significant portion being intentionally syndicated across major […]
The Art Of Amazon Appeals (Part 4 of 4): When You’re The Victim
It’s a nightmare scenario that has befallen many – too many – Amazon sellers and brand owners: the dreaded account shutdown email. Titled simply “Your Amazon.com Selling Account”, no matter the perceived transgression, this cryptic email offers little of use in terms of what happened and how to reconcile the issue. It’s the seller’s responsibility […]
The Art Of Amazon Appeals (Part 3 of 4): Supply Chain Due Diligence
It’s a nightmare scenario that has befallen many – too many – Amazon sellers and brand owners: the dreaded account shutdown email. Titled simply “Your Amazon.com Selling Account”, no matter the perceived transgression, this cryptic email offers little of use in terms of what happened and how to reconcile the issue. It’s the seller’s responsibility […]
The Art Of Amazon Appeals (Part 2 of 4): Why We Don’t Do New Client Reinstatements
It’s a nightmare scenario that has befallen many – too many – Amazon sellers and brand owners: the dreaded account shutdown email and subsequent appeals process. Titled simply “Your Amazon.com Selling Account”, no matter the perceived transgression, this cryptic email offers little of use in terms of what happened and how to reconcile the issue. […]
The Art of Amazon Appeals (Part 1 of 4): Five Crucial Understandings
It’s a nightmare scenario that has befallen many – too many – Amazon sellers and brand owners: the dreaded account shutdown email and subsequent appeals process. Titled simply “Your Amazon.com Selling Account”, no matter the perceived transgression, this cryptic email offers little of use in terms of what happened and how to reconcile the issue. […]
Boost Sales & Loyalty With Amazon Brand Tailored Promotions & Coupons
It’s no secret that special deals and promotions tend to motivate shoppers to take action. And offers that are reserved for certain customers only, are often highly effective at driving first time purchases and fostering that all-important customer loyalty as well. According to Capital One Shopping, in 2022, 177.9 million US consumers (around 68.2 percent […]