Want Big Results? Work With The Experts.

The Troveres team has decades of collective experience within the Amazon sphere and beyond.

We leverage data analysis, market research, and AI-driven tools to craft bespoke customer journeys that maximize ROI and foster brand loyalty. 

20 Years

Of Experience

Unmatched Amazon Expertise

With decades of Amazon experience, we uniquely understand its programs, enabling us to optimize your brand and streamline costs more effectively than any other consulting firm.

AI Powered Automation

Utilizing our world-class AI-powered automation tools, we develop PPC campaigns for optimizing ecommerce advertising, so your advertising budget and strategy are working smarter AND harder.

Proven Strategies

We’ve successfully built brands in various Amazon categories, including Home & Garden, Outdoor, Kitchen, Tools, Grocery, and Supplements, for a diverse set of clients, including Amazon’s own white labels.

Rachel Johnson Greer: Troveres CEO & Proven Leader in Amazon Content Marketing Strategy

In the world of online retail, Rachel has built a reputation as a strategic voice of reason, particularly in the Amazon e-commerce sphere.

With over 17 years dedicated to mastering the intricacies of Amazon’s marketplace, her work is innovation and strategic excellence in action.

Rachel is the founder of Azama Brands, a boutique agency specializing in sustainable and ethical Amazon growth strategies. She also serves as a Strategic Advisor for Mayan, an innovative AI-powered Amazon advertising platform, and as CEO for Troveres.

Rachel’s unique expertise spans the entire Amazon landscape, from product compliance and safety to advanced marketing techniques. This allows her to combine cutting-edge technology with solid marketplace expertise to drive unprecedented growth for brands.

She has also appeared on every major television network, and is an author, speaker, and emeritus advisory board member of the PROSPER Show, sharing insights with the Amazon seller community. From startups to established brands, Rachel has helped clients scale their Amazon presence from zero to $30M in sales.

Rachel says: “My purpose in life is empowering businesses with the strategies and insights they need to succeed on Amazon and beyond. Because of my specific breadth of experience, I can accurately point to what elements their strategy is missing, and show them how to incorporate those elements and really make it work for them. Now with AI, I’m blending my traditional expertise with these streamlined solutions and it’s really exciting

Katrina Bruce: Strategic Brand Analyst & Systems Architect

 

Katrina Bruce became a key member of Rachel’s team at Cascadia in 2017, while pursuing her Bachelor of Science in Chemistry at the University of Washington, Seattle. She began as a content writer and visual content manager before progressing to project management and data analytics.

Later at Azama, Katrina and Rachel collaborated to develop a proprietary Amazon metrics dashboard, leveraging tools like CloudSQL, third-party API connectors, and a BI tool to optimize advertising campaigns, conversion rate optimization, and more. 

At Troveres, Katrina works alongside Rachel and the whole team, utilizing interfaces like AirTable and Stacker to add greater depth and clarity to data, enhance readability, and assist with integration of an AI component throughout the tools she develops.

Katrina says, “Because I’ve had a hand in so many foundational aspects of these companies, I’m uniquely knowledgeable about Amazon agency operations. And now that I have years of experience as a data analyst too, I really know how Amazon itself works, what data we get from it, and how to use it. This gives me solid insight and feedback on how Troveres’s tools should be built, and how they should function.”

Daniel Kastoryano: Vice President of Product Development & Framer of Tomorrow’s Marketplace Solutions

Daniel joined Troveres as Vice President of Product in June 2024 on a mission to create a virtual assistant that will transform how up-and-coming businesses succeed on Amazon and other e-commerce platforms.

Building on a decade’s worth of expertise in e-commerce, API platform development, and solutions architecture at Amazon, Indeed, and the financial tech industry, Daniel and his team are testing, breaking, and combining ML models, AI agents, and the latest AI development tools to bring the world’s most accurate and dependable e-commerce assistant to life. Eager to make use of 12+ years of insights from driving and observing existing product organizations, Daniel is thrilled at the opportunity to architect a product organization from the ground up. 

Before Troveres, he created the first-ever API change management program for Amazon Selling Partner APIs and created the foundations of API migration from the Amazon MWS to the SP-API platform. Prior to that, Daniel spent years in Amazon Marketplace becoming an expert in FBA, Merchant-fulfilled Prime, International selling, and enterprise API integrations. Daniel also brings years of experience at Indeed coordinating product launches and engineering throughput across eight product teams to connect Indeed to the world’s leading Applicant Tracking Systems (ATS’) via interoperable APIs. 

Arjun Moldanado: VP of Operations & Client Success

With a wealth of experience spanning over two decades, Arjun Moldanado brings unparalleled expertise in operations, supply chain management, and client success to Troveres. His strategic insights and leadership have been honed through a diverse career that includes senior roles at e-commerce giants like Amazon and Thrasio, as well as pivotal positions in supply chain management and M&A.

Arjun holds an MBA from the University of Virginia Darden School of Business and a BA in Economics from UC San Diego. At Troveres, he leads the operations and client success teams, driving impactful results for brands seeking growth and excellence on Amazon and beyond.

Before joining Troveres, Arjun served as Director of M&A at Thrasio, where he revolutionized the acquisition process, reducing the need for manpower by 77% through automation and establishing the company’s first divestiture initiative. His innovative approach saved millions and streamlined operations, directly contributing to Thrasio’s market leadership.

During his tenure at Amazon, Arjun played a key role in the development of the Amazon 3P Marketplace and managed major supply chain operations with revenues exceeding $1 billion. His work at Igloo Products Corp. and ADS, Inc. demonstrated his ability to optimize supply chain processes and improve profitability significantly.

Erin Zelnio: Director of Content Development

Erin Zelnio comes to us with over thirteen years’ experience in the Amazon marketplace. She joined the Amazon seller side back in 2016 at Cascadia as an account management specialist. She transitioned to product research and content creation, and has stayed there ever since.

Erin unites qualitative analysis with quantitative data to provide in-depth understanding of customers and their buying habits. Her research is used through every stage of content creation, with the goal of quickly and effectively engaging customer attention.

Erin says, “Never under-value what your customers are telling you they want from your products. Every unmet need is an opportunity.“

David Johnson: General Manager

David Johnson is a seasoned e-commerce and digital marketing executive with extensive experience in brand management and marketplace optimization.

As General Manager, David oversees strategic operations, client relationships, and team development across multiple digital marketing disciplines.

His background includes successful tenures managing major brands on Amazon and other e-commerce platforms, where he consistently drove performance improvements through data-driven strategies.

Prior to his current role, David developed innovative content optimization techniques and proprietary testing methodologies that achieved up to 15x ROI on advertising campaigns.

His expertise spans marketplace strategy, content optimization, and team leadership, with a particular focus on creating scalable processes that deliver measurable results.

David brings a white-glove service approach to client partnerships, treating each brand’s success as a personal mission.

Done For You.

In-depth market analysis, strategic planning, implementation, and periodic reporting, even a road map for the future, all specifically created to meet (and surpass) the KPIs that matter to the growth of your business.

Our content marketing, SEO, and marketplace e-commerce experts create logical, unique Amazon & Walmart.com strategies, tailor-made and ready to expand your vision in ways you’ve never dreamed.

The Troveres approach begins with a clear picture of the customer and the problem they are trying to solve, and works backward to develop marketing that resonates with them.

Then we collaborate with the right advertising partner to ensure that the brand’s messaging and advertising efforts align with business goals.

Troveres is a full-service ecommerce agency helping brands enhance their visibility and profitability with omnichannel strategies driven by data and proven best practices.

What Our

Clients Say

I've known Rachel for more than 7 years, and worked with her both at Amazon and on the PROSPER Show. Rachel knows more than anyone about the complicated world of product compliance on Amazon. Concise, thorough, and generously kind with her time, Rachel is a colleague and peer whom I am so fortunate to know.
James Thomson
James Thomson
Rachel and her team are amazing partners. They listen to the current state of the business and customize an action plan based on your dynamics. Moreover, when problems arise, and they always do in the ecommerce space, they are mobile and agile enough to help you overcome.
Rodney Fetaya
Rodney Fetaya

How Can We Help?

Free Download - Learn From The Best!

At Troveres we help brands articulate their story in unique and beautiful ways that utilize strategic, data-informed steps that drive engagement and increase conversion rates. Our content strategy was developed by Rachel Johnson Greer, who was part of Amazon’s private label team for more than two years, developing and maintaining brands with hundreds of products across dozens of product lines.

Submit your information below to download Rachel’s guide to Content Marketing That Converts for free.